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Mr Kant is currently posted as Chief Executive Officer of the
Delhi-Mumbai Industrial Corridor Development Corporation. He is a member of the
Indian Administrative Service. Mr. Kant is the author of “Branding India –
An Incredible Story” and has been the key driver of the “Incredible India”,
and “God’s Own Country” campaigns which positioned and branded India and
the state of Kerala as leading tourism destinations. Both these campaigns have
won several international awards and embraced a host of activities –
infrastructure development, product enhancement, private-public partnership and
positioning and branding based on extensive market research. Mr. Kant also
conceptualized and executed the “Atithi Devo Bhavah” – “Guest is God”
campaign to train Taxi Drivers, Guides, Immigration officials and make them
stake holders in the tourism development process. |